Numerous Easter arrivals, Vinitaly just around the corner, and long weekends and Pentecost: are we already in high season?

09 April 2026

Day by day, as Easter approaches, activity along the shores of Lake Garda becomes increasingly hectic. There are many tasks that hoteliers, campsite managers, and restaurateurs must complete to welcome the first guests of the season in the best possible way. Often, the rush of the first arrivals leads to postponing the real business reorganization until after the Easter period, in preparation for the summer season.

For some years now, this has no longer been the case, and the 2026 season in particular has already started with a bang during the first April holidays, and the trend is not expected to slow down. Contributing factors include Vinitaly in the second week of April, the long weekends at the end of April and the beginning of May, Pentecost offering holiday opportunities to nearby tourists, and the international context encouraging people to choose closer destinations that do not require air travel.

From a “perfect storm” to a “perfect season,” the difference lies in the ability to manage daily all aspects related to the tourism offering of facilities and the territory—especially those aimed at minimizing inefficiencies in structures, staff, and systems—by adopting an approach that is attentive to the environment, workers, local communities, and guests.

Those accustomed to managing high and mid-season issues by addressing problems one at a time will find it difficult to handle ongoing emergencies over many months. This is not the case for facilities participating in the Garda Green project, which from the very first days of opening have smoothly resumed organized operations with a focus on social, environmental, and economic sustainability. Every guest presence, their consumption, their impact, and their behavior outside the facilities are monitored and guided toward a respectful and sustainable approach to Lake Garda.

Adopting well-established operational standards before the various emergency situations typical of a high-traffic tourist destination arise allows all operators to focus more calmly on the inevitable day-to-day unforeseen events. The awareness of being able to rely on an efficient organizational system is the key element in ensuring a tourist season full of satisfaction for operators, guests, and staff alike.